Are reels better than In-feed posts on Instagram? Everybody is posting reels and going viral, should I do it more often to get more likes and views?
Do these questions come to your mind daily? We totally understand that. Instagram feeds have evolved over the years, and a lot of confusion about reels and posts is going up every day. That’s why we are here to give you the perfect idea about what to post more and why.
Instagram Reels are short videos, typically 15 to 90 seconds long, with added effects, music, and editing features. Reels are highly engaging and have the potential to reach a larger audience through the Explore page and Reels tab. They are ideal for capturing attention quickly, showcasing creativity, and going viral.
Instagram Posts are static images that appear on your profile grid. They are great for showcasing curated content, highlighting products, sharing long-form captions, and engaging with your audience through comments.
One of the best features of Instagram In-feed posts is the carousel. Instagram Carousel is a versatile tool that allows you to share more content within a single post, encouraging greater engagement and interaction with your audience.
Instagram carousel can be beneficial for,
- Storytelling
- Multiple Product Showcase
- Step-by-Step Guides/Tutorials
- Before and After Comparisons
- Engaging Content
Here, the Insights from Instagram carousel and Image
In a digital world where things get disrupted every day and new content formats emerge, it can be difficult to keep track of what works and what doesn’t.
The best way to get more engagement on Instagram is to use both reels and posts equally. There is no best practice—it’s all about content strategy. Effective, creative, and unique content is what gives a boost to reels or posts.
If your goal is to build a visually appealing profile and engage with your existing followers, focusing more on Instagram posts can be beneficial. However, if you're aiming to reach a wider audience, increase brand visibility, and capitalise on the current popularity of short video content, then investing more in creating reels could be a strategic choice.
The key to grow on Instagram is simple, CONTENT
Instagram is more likely to work on algorithms, that’s still a big secret. It's changing and updating with times and trends. What Instagram must focus on your page is all about content. A content worth of likes, shares, comments and saves. It’s not about reels or posts, it's all about how one can better communicate with their audience.
Instagram In Feed posts provide a space to flex creativity, that makes an Instagram grid more aesthetic appeal.
Instagram Reels are perfect for authentic content and for attracting non-followers. Reels often feature trending challenges, which can boost visibility and help to connect with a broader audience.
THE QUESTION IS AGAIN SAME! WHAT SHOULD WE POST MORE? THE ANSWER IS BOTH.
While Reels may get a lot more views Due to trending Audio, Posts helps you to maintain a healthy Relation with your Followers. Both types of content can earn reach depending on your industry and audience. Rather than focusing on the type of post, one should focus on content strategy. Creative Content strategy based on a brand, its values, its target audience, their preferences, and products and services.
A balanced approach that incorporates both Instagram posts and Reels can help you maximise your reach, engage with your audience in different ways, and achieve your overall social media objectives.
Pro tip: There is no one-size-fits-all frequency but a good balance between both is perfect. Like if you are publishing seven days a week 3 Reels and 4 posts are a fair game.
If you are struggling to create a strategy for your business, we are always just a call away.
